Austin has been synonymous with taxis since the end of the 1920's, when dealers Mann and Overton sponsored a new Austin cab for London. This LL or Low Loader first appeared in 1934 and became an instant success, due mainly to a very attractive price, as well as being very reliable. With a serious shortage of suitable towing vehicles at the outbreak of the war in 1939, arrangements were made to convert 2,000 taxi cabs. The Austin Low Loader was ideal for this purpose being robust with a tight turning circle able to carry crew and equipment. It could also carry hoses. Even during these times many still had their "For Hire" meters in place, even whilst carrying the AFS markings.